Dave Marsden
Postmodern marketing.
Marsden, Dave
Authors
Contributors
Dale Littler
Editor
Citation
Marsden, D. (2006). Postmodern marketing. In D. Littler (Ed.), Blackwell Encyclopedic Dictionary of Marketing (257-258). Wiley - Blackwell
| Publication Date | 2006 |
|---|---|
| Deposit Date | Feb 23, 2012 |
| Peer Reviewed | Peer Reviewed |
| Pages | 257-258 |
| Book Title | Blackwell Encyclopedic Dictionary of Marketing |
| ISBN | 978-1-4051-0254-4 |
| Keywords | Marketing; postmodern; |
| Public URL | http://researchrepository.napier.ac.uk/id/eprint/5010 |