The business case study: a suitable candidate for blended learning.

Gallagher, James

Abstract

The object of this paper is to examine the role the interactive, business case study plays in
deep, experiential, learning. To do this I draw both on experience built over twenty years of
writing and teaching by the case method and empirical study over a three year study with
MBA students. Although the fundamentals of case development may not have radically
changed expectations of quality, undoubtedly have. The tools of analysis available to the
user of the case demand better quality inputs. This has been aided by technology,
information systems, and communication systems that have enhanced both the quality and
timeliness of data available to both the writer and user of the business case study.
Likewise, expectations of the case developer have also undergone a paradigm shift from
passive and contenttransfer
oriented teaching methods to active and problembased
learning approaches which address interdisciplinary perspectives.

Citation

Gallagher, J. (2006). The business case study: a suitable candidate for blended learning. Journal of Business Case Studies, 2, 5-18

• Journal Article Type: Article
• Publication Date: Jan 1, 2006
• Deposit Date: May 7, 2008
• Print ISSN: 1555-3353
• Publisher: Clute Institute
• Peer Reviewed: Peer Reviewed
• Volume: 2
• Pages: 5-18
• Keywords: business case studies; experiential learning; problem-based learning; multimedia; information systems; blended learning; communication systems; technology
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/2159