Alistair McCleery
The paperback evolution: Tauchnitz, Albatross and Penguin.
McCleery, Alistair
Authors
Contributors
Nicole Matthews
Editor
Nikkianne Moody
Editor
Citation
McCleery, A. (2007). The paperback evolution: Tauchnitz, Albatross and Penguin. In N. Matthews, & N. Moody (Eds.), Judging a book by its cover: fans, publishers, designers and the marketing of fiction (3-18). Ashgate Publishing
| Publication Date | 2007-12 |
|---|---|
| Deposit Date | Jun 14, 2011 |
| Publisher | Ashgate Publishing |
| Peer Reviewed | Peer Reviewed |
| Pages | 3-18 |
| Book Title | Judging a book by its cover: fans, publishers, designers and the marketing of fiction |
| ISBN | 978-0754657316 |
| Keywords | Paperbacks; Tauchnitz; Albatross; Penguin; mass-market consumption; brand marketing; designers; |
| Public URL | http://researchrepository.napier.ac.uk/id/eprint/4508 |