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The value flame at the base of the pyramid:
opportunities to source and sell in emerging markets

Omar, Maktoba


Maktoba Omar


opportunities to source and sell in emerging markets. Paper presented at Academy of Marketing

Presentation Conference Type Conference Paper (unpublished)
Conference Name Academy of Marketing
Start Date Jan 1, 2010
End Date Jan 1, 2010
Publication Date 2010
Deposit Date Jun 5, 2015
Publicly Available Date Jun 5, 2015
Peer Reviewed Not Peer Reviewed
Keywords Value Flame at the Base of the Pyramid; emerging markets; VFBOP; Blue Ocean Strategy; Bottom of the Pyramid; market entry;
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