Maktoba Omar
The value flame at the base of the pyramid:
opportunities to source and sell in emerging markets
Omar, Maktoba
Authors
Citation
opportunities to source and sell in emerging markets. Paper presented at Academy of Marketing
| Presentation Conference Type | Conference Paper (unpublished) |
|---|---|
| Conference Name | Academy of Marketing |
| Start Date | Jan 1, 2010 |
| End Date | Jan 1, 2010 |
| Publication Date | 2010 |
| Deposit Date | Jun 5, 2015 |
| Publicly Available Date | Jun 5, 2015 |
| Peer Reviewed | Not Peer Reviewed |
| Keywords | Value Flame at the Base of the Pyramid; emerging markets; VFBOP; Blue Ocean Strategy; Bottom of the Pyramid; market entry; |
| Public URL | http://researchrepository.napier.ac.uk/id/eprint/8571 |
| Contract Date | Jun 5, 2015 |
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Publisher Licence URL
http://creativecommons.org/licenses/by-nc/4.0/