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The value flame at the base of the pyramid:
opportunities to source and sell in emerging markets

Omar, Maktoba

Authors

Maktoba Omar

Citation

opportunities to source and sell in emerging markets. Paper presented at Academy of Marketing

Presentation Conference Type	Conference Paper (unpublished)
Conference Name	Academy of Marketing
Start Date	Jan 1, 2010
End Date	Jan 1, 2010
Publication Date	2010
Deposit Date	Jun 5, 2015
Publicly Available Date	Jun 5, 2015
Peer Reviewed	Not Peer Reviewed
Keywords	Value Flame at the Base of the Pyramid; emerging markets; VFBOP; Blue Ocean Strategy; Bottom of the Pyramid; market entry;
Public URL	http://researchrepository.napier.ac.uk/id/eprint/8571

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SUBMIT_AM2010_-_The_Value_Flame_at_the_BOP-Opportunities_to_Source_and_Sell_in_Emerging_Markets___FINAL.docx (193 Kb)
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Publisher Licence URL
http://creativecommons.org/licenses/by-nc/4.0/

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