The value flame at the base of the pyramid:
opportunities to source and sell in emerging markets
opportunities to source and sell in emerging markets. Paper presented at Academy of Marketing
|Presentation Conference Type||Conference Paper (unpublished)|
|Conference Name||Academy of Marketing|
|Start Date||Jan 1, 2010|
|End Date||Jan 1, 2010|
|Deposit Date||Jun 5, 2015|
|Publicly Available Date||Jun 5, 2015|
|Peer Reviewed||Not Peer Reviewed|
|Keywords||Value Flame at the Base of the Pyramid; emerging markets; VFBOP; Blue Ocean Strategy; Bottom of the Pyramid; market entry;|
Publisher Licence URL
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