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Detection framework for the reduction of click-through and ID theft fraud in affiliate marketing.

Miehling, Mathew J; Buchanan, William J; Lawson, Alistair

Authors

Mathew J Miehling



Abstract

This presentation focuses on outlining criminal activity within affiliate marketing related to click-through and ID theft crime, based on real-life crime data. It shows the mechanisms that criminals might use in order to act fraudulently, and presents a framework that has been created in order to detect whether there is a risk from malicious affiliates. The work is funded by the FSA (Financial Services Authority), and aim to overcome some of the risks related to online fraud.

Presentation Conference Type Conference Paper (unpublished)
Conference Name SCONE-the Scottish Networking Event
Start Date Aug 1, 2011
End Date Aug 1, 2011
Publication Date Aug 23, 2011
Deposit Date Oct 10, 2011
Peer Reviewed Not Peer Reviewed
Keywords Affiliate marketing; detection frameworks; click-through; ID theft;
Public URL http://researchrepository.napier.ac.uk/id/eprint/4640