Detection framework for the reduction of click-through and ID theft fraud in affiliate marketing.

Miehling, Mathew J; Buchanan, William J; Lawson, Alistair

Abstract

This presentation focuses on outlining criminal activity within affiliate marketing related to click-through and ID theft crime, based on real-life crime data. It shows the mechanisms that criminals might use in order to act fraudulently, and presents a framework that has been created in order to detect whether there is a risk from malicious affiliates. The work is funded by the FSA (Financial Services Authority), and aim to overcome some of the risks related to online fraud.

Citation

Miehling, M. J., Buchanan, W. J., & Lawson, A. (2011, August). Detection framework for the reduction of click-through and ID theft fraud in affiliate marketing. Paper presented at SCONE-the Scottish Networking Event

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: SCONE-the Scottish Networking Event
• Start Date: Aug 1, 2011
• End Date: Aug 1, 2011
• Publication Date: Aug 23, 2011
• Deposit Date: Oct 10, 2011
• Peer Reviewed: Not Peer Reviewed
• Keywords: Affiliate marketing; detection frameworks; click-through; ID theft
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/4640