Penguin and post-colonial publishing 1948-1972.

McCleery, Alistair

Abstract

This article examines the trading structures within which UK publishers operated in the markets of Empire and Commonwealth and, in doing so, concentrates on the development there of Penguin Books. It proposes a model of this development mapped onto a movement from the colonial to the postcolonial to the globalized. A discussion of the Traditional Market Agreement 1947–1975 presents this as a significant factor in the postcolonial phase while the Penguin Africa Library acts as a case study of the specific operations of Penguin during this phase. The article concludes with an account of the transition of Penguin from independence to take-over by Pearson Longman.

Citation

McCleery, A. (2013). Penguin and post-colonial publishing 1948-1972. Journal of Commonwealth Literature, 48, 131-144. https://doi.org/10.1177/0021989412470950

• Journal Article Type: Article
• Publication Date: 2013
• Deposit Date: Apr 17, 2014
• Print ISSN: 0021-9894
• Electronic ISSN: 1741-6442
• Publisher: SAGE Publications
• Peer Reviewed: Peer Reviewed
• Volume: 48
• Pages: 131-144
• DOI: https://doi.org/10.1177/0021989412470950
• Keywords: Australia; globalization; New Zealand; Penguin African Library; Penguin Books; publishing; Traditional Market Agreement
• Public URL: http://researchrepository.napier.ac.uk/id/eprint/6836
• Publisher URL: http://dx.doi.org/10.1177/0021989412470950