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Experiencing the experience: an examination of the significance of impact factors during the three stages of transnational gastronomic tourism

Williams, Helena A; Williams, Jr; Omar, Maktoba


Helena A Williams

Jr Williams

Maktoba Omar


This paper examines infrastructure considerations and the significance of cocreation
within the Transnational Culinary Gastronomic Tourism Industry.
Gastronomic Tourists crave hands-on immersion into regional food cultures.
For the gastro-tourist, where experiencing-the-experience is paramount - the
easier it is to find and access safe, memorable food-related activities - the
quicker tourism on-the-whole will benefit. The industry has recognized the
growing potential for this market niche, yet what’s currently available through
traditional tourist venues seems lacking. This paper discusses impact factors
for tourists during three stages of touring – Communication & Planning; Logistics;
The Experience. It proposes that only when the Tourist Industry emulates
and co-creates with early culinary tourist innovators, and logistically supports
rich, authentic, memorable gastro-experiences on a wider scale, will the
economic and social impact of this target market of lucrative spenders begin to
be realized across the globe.

Journal Article Type Article
Acceptance Date May 15, 2014
Publication Date 2014
Deposit Date Jun 9, 2015
Journal Transnational Marketing Journal
Print ISSN 2041-4684
Electronic ISSN 2041-4692
Peer Reviewed Peer Reviewed
Volume 2
Issue 1
Pages 21-37
Keywords Culinary tourism; gastronomic tourism; co-creation; co-branding; gastro-experiences; transnational tourism; experiencing-the-experience
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