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The AmbITion Approach: examining action research into organisational practice

Rudman, Hannah


Hannah Rudman


Digital technologies have had profound impacts on the whole value chain of the creative sector. Arts, cultural, and heritage organisations and practices are under pressure to adapt to digitisation rapidly, so that they are fit for business in a digital economy. They currently face a major significant challenge: how to adapt to and cope with emerging digital behaviours as they impact traditional artistic, audience development, organisational and business practices.

The AmbITion Approach, a new change management methodology,
was applied to over 25 Scottish creative enterprises. The approach is cross-discipline: combining action research with design thinking and management consultancy methods, and is a framework for strategic organisational development and change. Doctoral research is studying the concepts, methodologies, and tools of The AmbITion Approach.

This paper considers research methods and implications for practice in the field of digital technology management in the creative and cultural industries. It highlights aspects of participants’ experiences, with case study examples of when action research has become industrial/sectoral practice. The paper identifies and discusses the methods of how new practices were shared more widely with the creative industries, and how research was therefore embedded in the outputs, outcomes, and new on-going practices of businesses within the sector.

Presentation Conference Type Conference Paper (Published)
Conference Name iFutures 2014 Conference
Start Date Jul 22, 2014
End Date Jul 22, 2014
Publication Date 2014
Deposit Date Oct 27, 2014
Publicly Available Date May 16, 2017
Peer Reviewed Peer Reviewed
Book Title iFutures 2014 Conference Proceedings
Keywords Action research, digital disruption, emerging technology management framework, open innovation, qualitative research methods, CAQDAS, cultural and creative industries
Public URL
Contract Date May 16, 2017


Methodologies for a Framework for Emerging Technology Management. (1.2 Mb)

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