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Spiritual attitudes and visitor motivations at the Beltane Fire Festival, Edinburgh

Matheson, Catherine M; Rimmer, Russell; Tinsley, Ross

Authors

Catherine M Matheson

Russell Rimmer



Abstract

Outside the peak season for tourism to Edinburgh, Scotland, during the evening of April 30th, visitors attend a festival with ancient Celtic overtones. Frequently, the evening is cold and windy. Our objectives are to: identify motivations for attending the festival; trial questionnaire items on spiritual attitude; and assess whether spirituality might be relevant in assessing visitor intentions. The method of investigation involved exploration and confirmation phases to test structures in distinct subsamples. Further, a strict approach was applied to identify factors that had theoretical value. Spirituality attitude is found to be a factor, as well as the motivations of cultural adventure and escape. Given the nature of the event, the time of year and composition of the audience, encouraging repeat visitation and using this to develop and manage Edinburgh's tourism strategy has potential. Recommendations are made to management.

Journal Article Type Article
Acceptance Date Jan 30, 2014
Online Publication Date Mar 12, 2014
Publication Date 2014-10
Deposit Date Feb 4, 2016
Publicly Available Date Jun 29, 2017
Journal Tourism Management
Print ISSN 0261-5177
Publisher Elsevier
Peer Reviewed Peer Reviewed
Volume 44
Pages 16-33
DOI https://doi.org/10.1016/j.tourman.2014.01.023
Keywords Motivation; Spiritual attitude; Unconventional festival; Tourism development;
Public URL http://researchrepository.napier.ac.uk/id/eprint/9502
Publisher URL http://dx.doi.org/10.1016/j.tourman.2014.01.023
Contract Date Jun 29, 2017

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