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Social Media Adoption in Adult Education ‒ Administrators' Experience

�liogerien?, Jolita; Val?nait? Ole�kevi?ien?, Giedr?; Fotheringham, Julia; Palfreyman, Kirsty J.


Jolita �liogerien?

Giedr? Val?nait? Ole�kevi?ien?

Julia Fotheringham

Kirsty J. Palfreyman


The rapid development of social media poses a multitude of considerations on this technology adoption. The emphasis in literature is put mainly on student or teacher perspective and less emphasis is dedicated upon administrators who also represent an important group of stakeholders. The aim of the study is to examine the phenomenon of potential educational use of social media at the public institutions of adult education based on administrators’ lived experience, taking into account how administrative factor influences social media adoption in education. The findings reveal that admitting the advantages of social media use, administrators also identify certain problematic areas and have cautious attitudes towards social media in education.


Šliogerienė, J., Valūnaitė Oleškevičienė, G., Fotheringham, J., & Palfreyman, K. J. (2015). Social Media Adoption in Adult Education ‒ Administrators' Experience. Public Policy and Administration, 13(4), 690-703.

Journal Article Type Article
Acceptance Date Jan 1, 2014
Publication Date 2015
Deposit Date May 4, 2016
Publicly Available Date May 4, 2016
Journal Public policy and Administration
Print ISSN 0952-0767
Electronic ISSN 2029-2872
Publisher SAGE Publications
Peer Reviewed Not Peer Reviewed
Volume 13
Issue 4
Pages 690-703
Keywords Social media; administrator’s attitude; phenomenological approach; public institutions of education; educational administrators
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