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Demo Paper: AGADE Using Communities of Agents to Provide Realistic Feedback in Business Simulations.

Farrenkopf, Thomas; Guckert, Michael; Urquhart, Neil B


Thomas Farrenkopf

Michael Guckert


The need to provide realistic feedback against decisions made
within business games is a requirement if business games are to continue
to remain relevant in training towards increasingly complex business scenarios.
We attempt to address this problem by using software agents to
simulate individuals and to model their actions in response to business
decisions. In our initial studies we use agent technologies to simulate consumers
who will make buying decisions based on their own preferences
and those within their social network. Other applications are search for
structure in complex contexts, or verification of predicted values based
on theoretical considerations. In this demo paper we present the tool set
AGADE (Agile Agent Development Environment) which incorporates
agent based and semantic technologies to address this. It is applied to
simulate different market mechanisms in a mobile phone market.

Presentation Conference Type Conference Paper (Published)
Start Date Jun 3, 2015
End Date Jun 5, 2015
Acceptance Date Apr 16, 2015
Publication Date 2015
Deposit Date May 25, 2015
Peer Reviewed Peer Reviewed
Volume 9086
Pages 271-274
Book Title Advances in Practical Applications of Agents, Multi-Agent Systems, and Sustainability: The PAAMS Collection
ISBN 978-3-319-18944-4
Keywords Multi-agent system; BDI; OWL ontology; Market simulation;Human behaviour;
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