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Influences and benefits of role models on social media

Jenkins, Lyndsey; Lin, Ruoyun; Jeske, Debora


Lyndsey Jenkins

Ruoyun Lin

Debora Jeske


Yogesh K Dwivedi

Matti M�ntym�ki

Mayasandra-Nagaraja Ravishankar

Marijn Janssen

Marc Clement

Emma L Slade

Nripendra P Rana

Salah Al-Sharhan

Antonis C Simintiras


The current paper examined three research questions. First, what are the perceived benefits for social network users who have role models online? Second, to what extent does having role models online influence one’s self-presentation on social media? And finally, are users who expect more in return (greater reciprocity) more likely to have role models on social media? Using two opportunity survey samples and exploratory analyses, study 1 (N = 236) demon-strated that having role models was associated with greater perceived support for one’s career aspirations, and perceived access to information. The results of study 2 (N = 192) revealed that participants who had role models online reported that their online profile presented a more realistic self-presentation of values and pri-orities, as well as having higher reciprocity expectation.

Presentation Conference Type Conference Paper (Published)
Conference Name 15th IFIP Conference on e-Business e-Services & e-Society (I3E)
Start Date Sep 13, 2016
End Date Sep 15, 2016
Acceptance Date Jun 5, 2016
Online Publication Date Oct 1, 2016
Publication Date Sep 13, 2016
Deposit Date Jun 6, 2016
Publicly Available Date Sep 13, 2016
Publisher Springer
Peer Reviewed Peer Reviewed
Pages 673-684
Series Title Lecture Notes in Computer Science
Series Number 9844
Series ISSN 0302-9743
Book Title Social Media: The Good, the Bad, and the Ugly, Proceedings 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016
Chapter Number 60
ISBN 978-3-319-45233-3
Keywords Role model; social media; information-seeking; reciprocity expectations;
Public URL
Contract Date Jun 6, 2016


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