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Influences and benefits of role models on social media

Jenkins, Lyndsey; Lin, Ruoyun; Jeske, Debora

Authors

Lyndsey Jenkins

Ruoyun Lin

Debora Jeske



Contributors

Yogesh K Dwivedi
Editor

Matti M�ntym�ki
Editor

Mayasandra-Nagaraja Ravishankar
Editor

Marijn Janssen
Editor

Marc Clement
Editor

Emma L Slade
Editor

Nripendra P Rana
Editor

Salah Al-Sharhan
Editor

Antonis C Simintiras
Editor

Abstract

The current paper examined three research questions. First, what are the perceived benefits for social network users who have role models online? Second, to what extent does having role models online influence one’s self-presentation on social media? And finally, are users who expect more in return (greater reciprocity) more likely to have role models on social media? Using two opportunity survey samples and exploratory analyses, study 1 (N = 236) demon-strated that having role models was associated with greater perceived support for one’s career aspirations, and perceived access to information. The results of study 2 (N = 192) revealed that participants who had role models online reported that their online profile presented a more realistic self-presentation of values and pri-orities, as well as having higher reciprocity expectation.

Presentation Conference Type Conference Paper (Published)
Conference Name 15th IFIP Conference on e-Business e-Services & e-Society (I3E)
Start Date Sep 13, 2016
End Date Sep 15, 2016
Acceptance Date Jun 5, 2016
Online Publication Date Oct 1, 2016
Publication Date Sep 13, 2016
Deposit Date Jun 6, 2016
Publicly Available Date Sep 13, 2016
Publisher Springer
Peer Reviewed Peer Reviewed
Pages 673-684
Series Title Lecture Notes in Computer Science
Series Number 9844
Series ISSN 0302-9743
Book Title Social Media: The Good, the Bad, and the Ugly, Proceedings 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016
Chapter Number 60
ISBN 978-3-319-45233-3
DOI https://doi.org/10.1007/978-3-319-45234-0_60
Keywords Role model; social media; information-seeking; reciprocity expectations;
Public URL http://researchrepository.napier.ac.uk/id/eprint/10343
Contract Date Jun 6, 2016

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