Students as Consultants - Adding Value to the Small and Medium Enterprise

Brodie, Jacqueline; Douglas, Tony; Laing, Susan

Abstract

The purpose of this paper is to document and critically examine an innovative undergraduate student consultancy module taught at the Centre for Entrepreneurship at Napier University, Edinburgh. The paper discusses how this module is delivered to students, the benefits this delivery mode offers students and how the module seeks to ensure value is also added to the Small to Medium Enterprises (SMEs) in which students carry out their projects. Feedback from students and staff are presented in the paper that note the areas of value and implications for best practice in entrepreneurial consultancy teaching are indicated on the basis of this including new product and service development and improved customer satisfaction.

Published in the Inter-ICSB 2008-2009 online publication, ISBN 978-0-9819028-1-4

Citation

Brodie, J., Douglas, T., & Laing, S. (2009). Students as Consultants - Adding Value to the Small and Medium Enterprise. Inter-ICSB, 94-104

• Journal Article Type: Article
• Conference Name: International Council for Small Business (ICSB) Conference 2008
• Publication Date: 2009-10
• Deposit Date: Oct 14, 2019
• Journal: Inter-ICSB
• Peer Reviewed: Peer Reviewed
• Issue: 2
• Pages: 94-104
• Keywords: entrepreneurial consultancy project, innovative entrepreneurship courses, SMEs
• Public URL: http://researchrepository.napier.ac.uk/Output/1175803