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Entrepreneurial Crisis Management: How Small and Micro-Firms Prepare for and Respond to Crises (2023)
Book
Sawang, S. (2023). Entrepreneurial Crisis Management: How Small and Micro-Firms Prepare for and Respond to Crises. Palgrave Macmillan. https://doi.org/10.1007/978-3-031-25188-7

This book explores the timely issue of how small businesses, micro firms and entrepreneurs respond to crises. A largely overlooked area of research, the author posits that by better understanding crisis management in small and micro firms, we can hel... Read More about Entrepreneurial Crisis Management: How Small and Micro-Firms Prepare for and Respond to Crises.

The interplay between digital social capital and family-owned SME performance: a study of social media business networks (2022)
Journal Article
Tiwasing, P., Kim, Y. R., & Sawang, S. (2023). The interplay between digital social capital and family-owned SME performance: a study of social media business networks. Journal of Family Business Management, 13(4), 1026-1048. https://doi.org/10.1108/jfbm-07-2022-0103

Purpose
This paper aims to examine the relationship between being members of social media business networks and SME performance by comparing business performance between family-owned SMEs that are members and non-members of social media business net... Read More about The interplay between digital social capital and family-owned SME performance: a study of social media business networks.

Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers (2023)
Journal Article
Sawang, S., Lee, C.-C., Chou, C. Y., Vighnesh, N. V., & Chandrashekar, D. (2023). Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers. Journal of Retailing and Consumer Services, 75, Article 103482. https://doi.org/10.1016/j.jretconser.2023.103482

The COVID-19 pandemic has altered consumer behaviour, leading to varying levels of perceived risk for different products and services. Companies must reassess their market segmentation strategies and adapt them to take effective countermeasures to im... Read More about Understanding post-pandemic market segmentation through perceived risk, behavioural intention, and emotional wellbeing of consumers.

How is entrepreneurial marketing shaped by E-commerce technology: a case study of Chinese pure-play e-retailers (2023)
Journal Article
Hong, Y., Sawang, S., & Yang, H.-P. (. (2024). How is entrepreneurial marketing shaped by E-commerce technology: a case study of Chinese pure-play e-retailers. International Journal of Entrepreneurial Behaviour and Research, 30(2/3), 609-631. https://doi.org/10.1108/ijebr-10-2022-0951

Purpose
The focus of this study is on how online-only retailers, known as pure-play e-retailers, leverage e-commerce platforms to identify and pursue market opportunities. Through the perspective of entrepreneurial marketing, this study aims to expl... Read More about How is entrepreneurial marketing shaped by E-commerce technology: a case study of Chinese pure-play e-retailers.

Rheological Behavior of Bitumen Modified by Synthesized Polyurethane Based on MDI–PPG Reactive Prepolymers (2024)
Journal Article
Xia, T., Xu, Y., Salehiyan, R., Wan, C., & McNally, T. (2025). Rheological Behavior of Bitumen Modified by Synthesized Polyurethane Based on MDI–PPG Reactive Prepolymers. Journal of Materials in Civil Engineering, 37(2), https://doi.org/10.1061/jmcee7.mteng-19012

Bitumen without modification is prone to suffer from damage under extreme temperature and traffic conditions, leading to distress such as rutting, fatigue cracking, and thermal cracking. Polyurethane-modified bitumen can effectively be prepared at lo... Read More about Rheological Behavior of Bitumen Modified by Synthesized Polyurethane Based on MDI–PPG Reactive Prepolymers.