All Outputs (40)

An investigation of key market growth factors that influence the “luxurisation” of golf industry in China (2016)
Journal Article
Zhang, C., Omar, M., & Tjandra, N. C. (2016). An investigation of key market growth factors that influence the “luxurisation” of golf industry in China. Journal of Business, 1(2), 1-20. https://doi.org/10.18533/job.v1i2.23

This study aims to investigate the key market growth factors for golf development in China as a luxury product. After nearly 30 years of development, China now has the largest golf complex in the world and in recent years the market is growing at its... Read More about An investigation of key market growth factors that influence the “luxurisation” of golf industry in China.

Advanced and emerging economies Generation Y’s perception towards country-of-origin (2015)
Journal Article
Tjandra, N. C., Omar, M., & Ensor, J. (2015). Advanced and emerging economies Generation Y’s perception towards country-of-origin. International Journal of Emerging Markets, 10(4), 858-874. https://doi.org/10.1108/IJoEM-11-2012-0146

Purpose The purpose of this paper is to explore the perceptions of Generation Y from advanced and emerging economies towards the country-of-origin (COO) of fashion products. Design/methodology/approach The study was conducted by employing a quali... Read More about Advanced and emerging economies Generation Y’s perception towards country-of-origin.

An investigative analysis of the factors influencing degree of involvement in a foreign market. (2015)
Journal Article
Omar, M., & Osei, C. (2015). An investigative analysis of the factors influencing degree of involvement in a foreign market. Transnational Marketing Journal, 3, 45-60

This paper focuses on factors that influence the degree of involvement in foreign markets. Using survey method, the research data was obtained from 112 usable responses from a sample of 500 UK companies which operate in at least two other countries.... Read More about An investigative analysis of the factors influencing degree of involvement in a foreign market..

Experiencing the experience: an examination of the significance of impact factors during the three stages of transnational gastronomic tourism (2014)
Journal Article
Williams, H. A., Williams, J., & Omar, M. (2014). Experiencing the experience: an examination of the significance of impact factors during the three stages of transnational gastronomic tourism. Transnational Marketing Journal, 2(1), 21-37

This paper examines infrastructure considerations and the significance of cocreation within the Transnational Culinary Gastronomic Tourism Industry. Gastronomic Tourists crave hands-on immersion into regional food cultures. For the gastro-tourist,... Read More about Experiencing the experience: an examination of the significance of impact factors during the three stages of transnational gastronomic tourism.

Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University. (2014)
Journal Article
Williams, R. J., & Omar, M. (2014). Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University. Journal of Marketing for Higher Education, 24(2), 222-242. https://doi.org/10.1080/08841241.2014.973471

Within an increasingly more competitive landscape, Higher Education Institutions (HEIs) are becoming more marketized and promotionalized. Brand building is becoming a strategic administrative goal, yet clear brand management models are lacking. This... Read More about Applying brand management to higher education through the use of the Brand Flux Model™– the case of Arcadia University..

Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland (2014)
Journal Article
Omar, M., Tjandra, N. C., & Ensor, J. (2014). Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland. Journal of Retailing and Consumer Services, 21(5), 753-763. https://doi.org/10.1016/j.jretconser.2014.06.001

The number of older people is growing globally and therefore there is an implication for providing products and services to facilitate access to nutritious food, considered fundamental for maintaining health and independence. Historically, older cons... Read More about Retailing to the “grey pound”: Understanding the food shopping habits and preferences of consumers over 50 in Scotland.

How branding process activities impact brand equity within Higher Education Institutions - Editorial. (2014)
Journal Article
Williams, R. J., & Omar, M. (2014). How branding process activities impact brand equity within Higher Education Institutions - Editorial. Journal of Marketing for Higher Education, 24(1), 1-10. https://doi.org/10.1080/08841241.2014.920567

Editorial. No abstract available. Special issue focussing on Branding in Higher Education: Create Brand Equity by Focusing on Brand Identity, Brand Soul, and Brand Image

Gastro-tourism as destination branding in emerging markets. (2014)
Journal Article
Williams, H. A., Williams, R. L., & Omar, M. (2014). Gastro-tourism as destination branding in emerging markets. International Journal of Leisure and Tourism Marketing, 4(1), 1-18. https://doi.org/10.1504/IJLTM.2014.059257

Food related gastro-tourism refers to the pursuit of appealing, authentic, memorable culinary experiences of all kinds, while traveling internationally, regionally or even locally. For gastro-tourists, food is the focus and the motivation for the tr... Read More about Gastro-tourism as destination branding in emerging markets..

Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. (2013)
Journal Article
Tjandra, N. C., Omar, M., Williams, J., & Ensor, J. (2013). Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. Transnational Marketing Journal, 1, 75-92

With approximately 1.38 billion, Generation Y are currently in the job market or about to enter the job market, they are increasingly taking over the spending power of the previous generation, the Baby Boomers. The purpose of this qualitative stud... Read More about Runway logic: "Y" generation Y prefer fashion brand over country-of-origin..

Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods. (2013)
Journal Article
Williams, J., & Omar, M. (2013). Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods. Transnational Marketing Journal, 1, 59-71

Emerging markets are extremely diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lens of Value Flame at the Base of the Pyramid - VFBOP (Wil-liams, et al., 2011).... Read More about Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods..

Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology (2012)
Journal Article
Williams Jr, R., Osei, C., & Omar, M. (2012). Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology. Journal of Marketing for Higher Education, 22(1), 71-81. https://doi.org/10.1080/08841241.2012.705795

As Higher Education Institutions (HEI) become more marketized and increasingly promotionalized, brand building gains in intensity and names become increasingly important. This conceptual paper plans to explore the application of the Renaming Process... Read More about Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology.

Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation (2011)
Journal Article
Lewrick, M., Omar, M., & Williams, J. (2011). Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation. Journal of technology management & innovation, 6, 48-62. https://doi.org/10.4067/S0718-27242011000300004

The concepts of market orientation and innovation and their interrelationship with business success have been explored from a number of perspectives. However, research in this area has not explored the differences between start-up and mature compan... Read More about Market Orientation and Innovators' Success: an Exploration of the Influence of Customer and Competitor Orientation.

Figuring Home: the role of commodities in the transnational experience. (2011)
Journal Article
Penman, C., & Omar, M. (2011). Figuring Home: the role of commodities in the transnational experience. Language and Intercultural Communication, 11, 338-350. https://doi.org/10.1080/14708477.2011.613477

This article proposes to investigate the role played by material goods in the transnational experience. Previous research has shown that the movement of people across the world comes with a corollary of cultural flows which find their expression in m... Read More about Figuring Home: the role of commodities in the transnational experience..

Reducing risk in foreign market entry strategies: standardization versus modification (2011)
Journal Article
Omar, M., & Porter, M. (2011). Reducing risk in foreign market entry strategies: standardization versus modification. Competitiveness Review: An International Business Journal incorporating Journal of Global Competitiveness, 21, 382-396. https://doi.org/10.1108/10595421111152174

Purpose – The purpose of this paper is to investigate empirically the influence of six key contextual determinants upon the degree of standardization for firms who enter a new market directly. In the context of international business market entry,... Read More about Reducing risk in foreign market entry strategies: standardization versus modification.

Sourcing or selling: value flame at the base of the pyramid (2011)
Journal Article
Williams, J., Omar, M., & Ensor, J. (2011). Sourcing or selling: value flame at the base of the pyramid. Marketing Intelligence and Planning, 29, 232-246. https://doi.org/10.1108/02634501111129220

Purpose – Much has been written concerning the value and validity of the bottom of the pyramid (BOP) model, as a strategy for multi-national corporation (MNC) growth. The model presented in this paper adds to the discussion of strategic possibilities... Read More about Sourcing or selling: value flame at the base of the pyramid.

The brand‐wagon: emerging art markets and the Venice Biennale (2011)
Journal Article
Rodner, V. L., Omar, M., & Thomson, E. (2011). The brand‐wagon: emerging art markets and the Venice Biennale. Marketing Intelligence and Planning, 29, 319-336. https://doi.org/10.1108/02634501111129275

Purpose – The purpose of this paper is to investigate whether and how participating in a branded Biennale (Venice) may legitimate and promote selected artists from the emerging markets of Venezuela and Thailand alongside art market leaders. Desig... Read More about The brand‐wagon: emerging art markets and the Venice Biennale.

Education for entrepreneurship and innovation: “Management capabilities for sustainable growth and success” (2011)
Journal Article
Lewrick, M., Omar, M., Raeside, R., & Sailer, K. (2011). Education for entrepreneurship and innovation: “Management capabilities for sustainable growth and success”. World journal of entrepreneurship, management and sustainable development, 6(1/2), 1-18. https://doi.org/10.1108/20425961201000001

Entrepreneurship and innovation education has derived from established university curriculum and the context is set of concepts and tools used in the corporate world. The challenge of transforming a start-up company into a business success needs d... Read More about Education for entrepreneurship and innovation: “Management capabilities for sustainable growth and success”.

Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers (2011)
Journal Article
Omar, M., Bathgate, I., & Nwankwo, S. (2011). Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers. Competitiveness review : CR, 21, 224-237. https://doi.org/10.1108/10595421111117489

The purpose of this paper is to examine the factors that influence customer satisfaction among Chinese online shoppers. It applies the normative categories identified in the literature and tests them for effect in the emerging Chinese online consumer... Read More about Internet marketing and customer satisfaction in emerging markets: the case of Chinese online shoppers.

E-consumer and the drive behind customer satisfaction: the Chinese online (2010)
Journal Article
Omar, M. (2010). E-consumer and the drive behind customer satisfaction: the Chinese online. International Journal of Economics and Business Research, 2, 271-287. https://doi.org/10.1504/IJEBR.2010.032296

The purpose of this paper is to present and validate a model of factors influencing the customers' satisfaction on internet shopping in China. To attain these, a questionnaire was sent to 300 potential Chinese customers. The findings indicate that th... Read More about E-consumer and the drive behind customer satisfaction: the Chinese online.

Growing companies and innovation: the influence of managing knowledge (enhancement, acquistion and infrastructure) on innovativeness (2010)
Journal Article
Lewrick, M., Omar, M., Raeside, R., & Peisl, T. (2010). Growing companies and innovation: the influence of managing knowledge (enhancement, acquistion and infrastructure) on innovativeness. International journal of knowledge management studies IJKMS, 4, 248-264. https://doi.org/10.1504/IJKMS.2010.038168

The study is designed to explore in depth the impact of knowledge on different innovation typologies. This study starts with an overview of literature on innovation and knowledge. Three hypotheses tested using data from 200 innovative companies in a... Read More about Growing companies and innovation: the influence of managing knowledge (enhancement, acquistion and infrastructure) on innovativeness.