All Outputs (35)

Re-enactment in Lighter Dark Tourism: An Exploration of Re-enactor Tour Guides and Their Perspectives on Creating Visitor Experiences (2023)
Journal Article
Wyatt, B., Leask, A., & Barron, P. (2024). Re-enactment in Lighter Dark Tourism: An Exploration of Re-enactor Tour Guides and Their Perspectives on Creating Visitor Experiences. Journal of Travel Research, 63(2), 496-516. https://doi.org/10.1177/00472875221151074

This study explores the perspectives of re-enactor tour guides (RTG) concerning their role and re-enactment of dark histories—an overlooked topic within dark tourism research. A conceptual model is proposed that reflects the role of RTGs and how they... Read More about Re-enactment in Lighter Dark Tourism: An Exploration of Re-enactor Tour Guides and Their Perspectives on Creating Visitor Experiences.

Towards a visitor taxonomy at (film-induced) heritage attractions (2021)
Journal Article
Bąkiewicz, J., Leask, A., Barron, P., & Rakić, T. (2022). Towards a visitor taxonomy at (film-induced) heritage attractions. Journal of Heritage Tourism, 17(3), 247-263. https://doi.org/10.1080/1743873X.2021.2002340

Film-induced tourism at heritage attractions (HAs) is a growing industry of international relevance. It can influence visitors’ expectations of the site and further their preferences for interpretation to include a degree of reference to the film(s).... Read More about Towards a visitor taxonomy at (film-induced) heritage attractions.

Hamlet Live: the 7 I’s Experiential Strategy Framework for heritage visitor attractions (2021)
Journal Article
Lund, N. F., Holst-Beck, P., Pine II, B. J., & Leask, A. (2022). Hamlet Live: the 7 I’s Experiential Strategy Framework for heritage visitor attractions. Journal of Heritage Tourism, 17(2), 125-141. https://doi.org/10.1080/1743873x.2021.1951277

In an increasingly competitive market for tourist destinations, visitor attractions play a key role in enticing visitors to the destination, and as such must continually develop new extraordinary experiential offerings to keep visitors coming. The Re... Read More about Hamlet Live: the 7 I’s Experiential Strategy Framework for heritage visitor attractions.

Factors in the provision of engaging experiences for the traditionalist market at visitor attractions (2021)
Journal Article
Leask, A., & Barron, P. (2021). Factors in the provision of engaging experiences for the traditionalist market at visitor attractions. Tourism Management Perspectives, 38, Article 100810. https://doi.org/10.1016/j.tmp.2021.100810

The global population is ageing with implications for the provision of tourism experiences to meet changing needs. The shift in demographics has encouraged a focus on the older visitor with tourism organisations recognising the value of engaging with... Read More about Factors in the provision of engaging experiences for the traditionalist market at visitor attractions.

Designing dark tourism experiences: an exploration of edutainment interpretation at lighter dark visitor attractions (2020)
Journal Article
Wyatt, B., Leask, A., & Barron, P. (2021). Designing dark tourism experiences: an exploration of edutainment interpretation at lighter dark visitor attractions. Journal of Heritage Tourism, 16(4: Special Issue), 433-449. https://doi.org/10.1080/1743873x.2020.1858087

Existing dark tourism literature has explored various aspects of interpretation, including challenges in balancing interpretation efforts with concerns for historical accuracy, and managing ethical issues with interpreting past tragedies for packaged... Read More about Designing dark tourism experiences: an exploration of edutainment interpretation at lighter dark visitor attractions.

After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences? (2019)
Journal Article
Easson, H., & Leask, A. (2020). After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?. Current Issues in Tourism, 23(11), 1343-1356. https://doi.org/10.1080/13683500.2019.1625875

Cultural heritage is recognised as one of the major contributors to the economy and has traditionally been funded from the public sector. Museums have had to become more commercial as a result of declining core funding sources and changing visitor ex... Read More about After-hours events at the National Museum of Scotland: a product for attracting, engaging and retaining new museum audiences?.

The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model. (2019)
Journal Article
Lagiewski, R. M., Barron, P., & Leask, A. (2019). The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model. Journal of hospitality, leisure, sport & tourism education, 24, 211-222. https://doi.org/10.1016/j.jhlste.2019.03.005

Hospitality and tourism programmes have, over the recent decades, been involved in the delivery of their degrees in international locations through a variety of export models. A case strategy approach was used to explore programmes delivering their... Read More about The effect of exporting hospitality and tourism degrees overseas on the home campus: a conceptual model..

Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland (2017)
Journal Article
Barron, P., & Leask, A. (2017). Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland. Museum Management and Curatorship, 32(5), 473-490. https://doi.org/10.1080/09647775.2017.1367259

Museums are institutions that collect, safeguard and present artefacts and memories for the non-profit purposes of learning and enjoyment. However, significant changes in the environment in which museums operate have led to the creation of new types... Read More about Visitor engagement at museums: Generation Y and ‘Lates’ events at the National Museum of Scotland.

Managing Asian attractions, Generation Y and face (2017)
Journal Article
Fyall, A., Leask, A., Barron, P., & Ladkin, A. (2017). Managing Asian attractions, Generation Y and face. Journal of Hospitality and Tourism Management, 32, 35-44. https://doi.org/10.1016/j.jhtm.2017.04.006

In view of the growth, dynamism and increasing influence of the Asian tourism industry and the contribution to be played in the future by Gen Y visitors and workforce, this study compares and contrasts the views of professionals in the visitor attrac... Read More about Managing Asian attractions, Generation Y and face.

Management Challenges at Film-Induced Tourism Heritage Attractions (2017)
Journal Article
Bąkiewicz, J., Leask, A., Barron, P., & Rakić, T. (2017). Management Challenges at Film-Induced Tourism Heritage Attractions. Tourism Planning and Development, 14(4), 548-566. https://doi.org/10.1080/21568316.2017.1303540

In response to an increasingly competitive environment, a number of heritage visitor attractions (HVAs) have encouraged filming, as well as subsequent film-induced tourism, in order to raise their profile, generate revenue and differentiate themselve... Read More about Management Challenges at Film-Induced Tourism Heritage Attractions.

Understanding primary stakeholders' multiple roles in hallmark event tourism management (2016)
Journal Article
Todd, L., Leask, A., & Ensor, J. (2017). Understanding primary stakeholders' multiple roles in hallmark event tourism management. Tourism Management, 59, 494-509. https://doi.org/10.1016/j.tourman.2016.09.010

This paper contributes insights into stakeholder theory in hallmark event tourism and the implications for engaging primary stakeholders in further tourism management settings. The tangible and symbolic tourism benefits instilled in destinations by h... Read More about Understanding primary stakeholders' multiple roles in hallmark event tourism management.

Visitor attraction management: a critical review of research 2009-2014 (2016)
Journal Article
Leask, A. (2016). Visitor attraction management: a critical review of research 2009-2014. Tourism Management, 57, 334-361. https://doi.org/10.1016/j.tourman.2016.06.015

Research publications focussing on visitor attractions have increased in recent years, with articles sourced from an increasingly broad range of disciplines and fields of study. Key findings include a reduced reliance on case study and qualitative re... Read More about Visitor attraction management: a critical review of research 2009-2014.

Symbolic, Experiential and Functional Consumptions of Heritage Tourism Destinations: The Case of Angkor World Heritage Site, Cambodia: Heritage Destination Consumption (2016)
Journal Article
Chen, C., Phou, S., & Leask, A. (2016). Symbolic, Experiential and Functional Consumptions of Heritage Tourism Destinations: The Case of Angkor World Heritage Site, Cambodia: Heritage Destination Consumption. International Journal of Tourism Research, 18(6), 602-611. https://doi.org/10.1002/jtr.2077

This study empirically investigates the effects of three destination consumptions (namely symbolic, experiential and functional) on tourists’ destination attachment and satisfaction, and further on destination loyalty at a heritage tourism destinatio... Read More about Symbolic, Experiential and Functional Consumptions of Heritage Tourism Destinations: The Case of Angkor World Heritage Site, Cambodia: Heritage Destination Consumption.

Destination Competitiveness: A Comparative Study of Hong Kong, Macau, and Singapore (2015)
Journal Article
Todd, L., Leask, A., & Fyall, A. (2015). Destination Competitiveness: A Comparative Study of Hong Kong, Macau, and Singapore. Tourism Analysis, 20(6), 593-605. https://doi.org/10.3727/108354215x14464845877832

This paper presents a comparative study of the destination competitiveness of Hong Kong, Singapore and Macau and those strategies developed to enhance their future position in the global destination “marketplace”. The methodology adopted is secondary... Read More about Destination Competitiveness: A Comparative Study of Hong Kong, Macau, and Singapore.

Engaging the multi-generational workforce in tourism and hospitality (2014)
Journal Article
Barron, P., Leask, A., & Fyall, A. (2014). Engaging the multi-generational workforce in tourism and hospitality. Tourism Review, 69(4), 245-263. https://doi.org/10.1108/TR-04-2014-0017

Purpose – The purpose of this study is to present strategies that hospitality and tourism organisations might adopt as a means of encouraging employee engagement, thus enabling the more effective management of an increasingly multi-generational work... Read More about Engaging the multi-generational workforce in tourism and hospitality.

Generation Y: An Agenda for Future Visitor Attraction Research (2013)
Journal Article
Leask, A., Fyall, A., & Barron, P. (2014). Generation Y: An Agenda for Future Visitor Attraction Research. International Journal of Tourism Research, 16(5), 462-471. doi:10.1002/jtr.1940

This study provides a comprehensive secondary-based synthesis of previous studies on the profile and patterns of consumption of Generation Y, their consumption experiences and the role of information communication technologies and social media in det... Read More about Generation Y: An Agenda for Future Visitor Attraction Research.

Managing revenue in Scottish visitor attractions. (2012)
Journal Article
Leask, A., Fyall, A., & Garrod, B. (2012). Managing revenue in Scottish visitor attractions. Current Issues in Tourism, 1-26. https://doi.org/10.1080/13683500.2012.667070

Revenue management is often identified as a potentially valuable tool for addressing some of the challenges currently facing visitor attractions. This article sets out to investigate the adoption of revenue-management practices by Scottish paid-entry... Read More about Managing revenue in Scottish visitor attractions..

Engaging residents as stakeholders of the visitor attraction. (2012)
Journal Article
Garrod, B., Fyall, A., Leask, A., & Reid, E. (2012). Engaging residents as stakeholders of the visitor attraction. Tourism Management, 33, 1159-1173. https://doi.org/10.1016/j.tourman.2011.11.014

While local residents are widely recognised to play a pivotal role in the development and management of destinations, their role in the context of visitor attractions has largely been overlooked. This paper seeks to explore the purposes and processes... Read More about Engaging residents as stakeholders of the visitor attraction..

Exploring the relationship between visitor attractions and events: definitions and management factors (2012)
Journal Article
Weidenfeld, A., & Leask, A. (2013). Exploring the relationship between visitor attractions and events: definitions and management factors. Current Issues in Tourism, 16(6), 552-569. https://doi.org/10.1080/13683500.2012.702736

The growing definitional debate on the terms ‘visitor attractions’ and ‘events’ highlights the need to compare their key determinants and management factors. The article elaborates on this definitional debate, by exploring existing definitions and d... Read More about Exploring the relationship between visitor attractions and events: definitions and management factors.

Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector (2011)
Journal Article
Leask, A., Fyall, A., & Barron, P. (2011). Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector. Current Issues in Tourism, 1-30. https://doi.org/10.1080/13683500.2011.642856

This study examines the extent to which Generation Y (Gen Y) serves as an opportunity or challenge for visitor attractions in the UK and the corresponding strategies adopted to seek engagement with this generational segment. A multiple-case study des... Read More about Generation Y: opportunity or challenge – strategies to engage Generation Y in the UK attractions’ sector.