All Outputs (4)

Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students (2022)
Conference Proceeding
Kurtzke, S., & Setkute, J. (2022). Practice-Informed Marketing Education: A Contemporary Approach to Teaching Digital Analytics to Marketing Students. In 2022 Academy of Marketing Conference

Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland (2022)
Conference Proceeding
Setkute, J., & Kurtzke, S. (2022). Small Tourism Firms’ Use of Marketing Technology in the Post-Covid Era: The Case of Ireland and Scotland. In 2022 Academy of Marketing Conference

SME ICT Marketing Impact: A New Conceptual Model (2020)
Conference Proceeding
Kurtzke, S., & Setkute, J. (2020). SME ICT Marketing Impact: A New Conceptual Model. In Proceedings of the European Marketing Academy

This paper presents a conceptual model for SME ICT marketing impact. The conceptualization integrates approaches from technology-in-practice scholarship, which argues that the use of information and communications technology (ICT) among small and med... Read More about SME ICT Marketing Impact: A New Conceptual Model.

The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs (2019)
Conference Proceeding
Setkute, J., & Kurtzke, S. (2019). The Use of Websites as a Digital Marketing Communication Channel: A Case of B2B SMEs. In 52nd Annual Conference Proceedings, (37-38)

The use digital marketing has grown significantly, therefore, companies have been forced to adopt digital communications as a part of their marketing practices with websites being the main channel.