Toward a model of franchisee entrepreneurship
(2011)
Journal Article
Dada, O., Watson, A., & Kirby, D. (2012). Toward a model of franchisee entrepreneurship. International Small Business Journal, 30(5), 559-583. https://doi.org/10.1177/0266242610376078
This study provides a deeper understanding of the relevance of the entrepreneurship phenomenon to the franchisee context. A number of studies have echoed that the franchisee plays an important role in the generation of new ideas and innovations for t... Read More about Toward a model of franchisee entrepreneurship.