All Outputs (3)

The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014). The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers. In A. M. Docherty (Ed.), Academy of Marketing Annual Conference 2013 - Marketing Relevance Proceedings

The aim of this study is to investigate the impact of interconnectedness between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. Ritter’s (2000) framework of the effect of interconnectedness was used... Read More about The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers.

How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand? (2012)
Conference Proceeding
Tjandra, N. C., Thomson, J. R., & Ensor, J. (2012). How should co-creation be adopted triadic in a triadic relationship in order to develop a strong brand?. In Special Issue: Academy of Marketing Conference 2012 - Marketing: Catching the Technology Wave

Marketing orientation and its impact on product development in the Scottish software Industry. (1999)
Conference Proceeding
Cuthbert, A., & Thomson, J. R. (1998). Marketing orientation and its impact on product development in the Scottish software Industry

In this paper, the authors discuss and evaluate marketing orientation and its impact on product development in the Scottish software industry. Spektra Systems Limited is used as a case in point. The authors carry out a wide literature review encompas... Read More about Marketing orientation and its impact on product development in the Scottish software Industry..