Exploring internationalisation and development strategies of the largest privately-owned breweries in Germany
(2022)
Thesis
Seiss, J. M. Exploring internationalisation and development strategies of the largest privately-owned breweries in Germany. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2963347
This study investigates strategic changes in internationalisation modes of privately-owned German breweries and brewery groups and the underlying causes which indicate how and when change is brought about. Severe difficulties and competitive pres... Read More about Exploring internationalisation and development strategies of the largest privately-owned breweries in Germany.