All Outputs (2)

Digital Selling and Technostress: Preliminary Analysis (2023)
Conference Proceeding
Igarashi, R., & Vardarsuyu, M. (2023). Digital Selling and Technostress: Preliminary Analysis. In 2023 AMA Winter Academic Conference: Proceedings (1247-1261)

This study investigates the impact of digital selling on salespeople’s perception of five different techno-stressors (techno-overload, techno-invasion, techno-insecurity, techno-complexity and techno-uncertainty) and subsequent emotional exhaustion.... Read More about Digital Selling and Technostress: Preliminary Analysis.

Sharing the Same Workspace: The Effect of AI Task Deployment on Frontline Service Employees’ Job Satisfaction and Customers Outcomes (2023)
Conference Proceeding
Bhoumik, K., & Igarashi, R. (2023). Sharing the Same Workspace: The Effect of AI Task Deployment on Frontline Service Employees’ Job Satisfaction and Customers Outcomes. In 2023 AMA Winter Academic Conference: Proceedings (56-75)

Organizations are progressively using service robots in frontline settings to enhance consumer experiences as we see an increasing trend in humans and robots working together in restaurants, airports, and banks. In this research, we examine the impac... Read More about Sharing the Same Workspace: The Effect of AI Task Deployment on Frontline Service Employees’ Job Satisfaction and Customers Outcomes.