Enhancing the effectiveness of travel awareness campaigns via the inclusion of theoretical-based content.
(2011)
Conference Proceeding
Carreno, M., Gauce, K., & Welsch, J. (2011). Enhancing the effectiveness of travel awareness campaigns via the inclusion of theoretical-based content. In D. Cygas, & K. Froehner (Eds.), The 8th International Conference on Environmental Engineering (8th ICEE) – Selected Papers (879-885)
Travel awareness campaigns are one of the most commonly used ‘mobility management interventions’, which aim to change individuals’ travel choices and behaviour to more sustainable transport modes. However, despite the widespread uptake of this measur... Read More about Enhancing the effectiveness of travel awareness campaigns via the inclusion of theoretical-based content..