Hotel Repositioning Through Property Renovation, Tourism and Hospitality Research
(2002)
Journal Article
Hassanien, S., & Baum, T. (2002). Hotel Repositioning Through Property Renovation, Tourism and Hospitality Research. Tourism and Hospitality Research, 4(2), 144-157. https://doi.org/10.1177/146735840200400205
Kotler (1997) argues that regardless of the initial success of the brand position in the market, the firm may have to he forced to reposition it later. Similarly, Trout and Rivkin (1995) state that today is more the time for repositioning than positi... Read More about Hotel Repositioning Through Property Renovation, Tourism and Hospitality Research.