All Outputs (11)

Marketing in SMEs: the sales process of SMEs on the food and drink industry. (2013)
Book Chapter
Douglas, T., & Omar, M. (2013). Marketing in SMEs: the sales process of SMEs on the food and drink industry. In N. O. Ndubisi, & S. Nwankwo (Eds.), Enterprise Development in SMEs and Entrepreneurial Firms: Dynamic Processes, 163-196. IGI-Global. https://doi.org/10.4018/978-1-4666-2952-3.ch009

There would appear to be varied approaches to the sales process practiced by SMEs in how they go about locating target customers, interfacing with prospects and new customers, presenting the benefits and features of their products and services, closi... Read More about Marketing in SMEs: the sales process of SMEs on the food and drink industry..

The Sales Process Practice of Food and Drink SMEs - A Holistic Conceptual Framework: Steps, dimensions, barriers and enablers. (2013)
Working Paper
Douglas, T., & Omar, M. A Holistic Conceptual Framework: Steps, dimensions, barriers and enablers

Purpose –The research examines the sales process practised by SMEs, and barriers and enablers that hinder and support effective selling practices from the selling organisation’s perspective in Scottish-based Food and Drink firms. Design/methodolog... Read More about The Sales Process Practice of Food and Drink SMEs - A Holistic Conceptual Framework: Steps, dimensions, barriers and enablers..

Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers. (2013)
Conference Proceeding
Omar, M., Tjandra, N. C., & Ensor, J. (2013). Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers.

The global ageing population is well reported within the media and academia (Szmigin & Carrigan, 2001). An ageing population will bring challenges with ramifications on society, impacting on social and health services through a reduction on mobility... Read More about Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers..

Branding Africa: the way forward. (2013)
Conference Proceeding
Ossei, C., Tjandra, N. C., Omar, M., & Ensor, J. (2013). Branding Africa: the way forward.

Purpose - The purpose of this paper is to investigate how Africa has been branded, and to propose strategies to re-brand Africa the as an attractive destination for both foreign and domestic investment. Design/Methodology/Approach – A detailed revie... Read More about Branding Africa: the way forward..

Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. (2013)
Journal Article
Tjandra, N. C., Omar, M., Williams, J., & Ensor, J. (2013). Runway logic: "Y" generation Y prefer fashion brand over country-of-origin. Transnational Marketing Journal, 1, 75-92

With approximately 1.38 billion, Generation Y are currently in the job market or about to enter the job market, they are increasingly taking over the spending power of the previous generation, the Baby Boomers. The purpose of this qualitative stud... Read More about Runway logic: "Y" generation Y prefer fashion brand over country-of-origin..

Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands. (2013)
Conference Proceeding
Tjandra, N. C., Osei, C., Ensor, J., & Omar, M. (2013). Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands.

The purpose of this qualitative study is to explore whether and how country-of-origin information influences the perception of Generation Ys from twenty one countries towards international fashion brands. With approximately 1.38 billion Generation Ys... Read More about Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands..

Applying Brand Management to Higher Education through the use of the Brand Flux Model™ - The Case of Arcadia University. (2013)
Conference Proceeding
Williams, J., & Omar, M. (2013). Applying Brand Management to Higher Education through the use of the Brand Flux Model™ - The Case of Arcadia University.

This study acknowledges the need for brand management at an HEI in order to address an increasingly competitive reality. As an understudied area, this primary research case provides a model to assist in understanding the role of branding as a growth... Read More about Applying Brand Management to Higher Education through the use of the Brand Flux Model™ - The Case of Arcadia University..

Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods. (2013)
Journal Article
Williams, J., & Omar, M. (2013). Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods. Transnational Marketing Journal, 1, 59-71

Emerging markets are extremely diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lens of Value Flame at the Base of the Pyramid - VFBOP (Wil-liams, et al., 2011).... Read More about Case study-Utilizing the VFBOP model for entry into emerging markets: Grameen Danone Foods..

The marketing Impact of the principles of renamingwithin a Higher Education service organization. (2013)
Conference Proceeding
Williams, J., Williams, H. A., & Omar, M. (2013). The marketing Impact of the principles of renamingwithin a Higher Education service organization.

Three Higher Education Institutions that underwent renaming are used to define and discuss: radical renaming, brand soul, Brand Flux™ and the eight principles of renaming in service organizations. A process model that depicts renaming decision-making... Read More about The marketing Impact of the principles of renamingwithin a Higher Education service organization..

The product as a point of value. (2013)
Book Chapter
Omar, M., Osei, C., Williams, J., & Williams, H. A. (2013). The product as a point of value. In A. Gbadamosi, I. Bathgate, & S. Nwankwo (Eds.), Principles of Marketing: a value-based approach, 165-198. Palgrave Macmillan

Females online! Examination of female consumer behaviour in Bahrain online banking environment. (2013)
Presentation / Conference
Omar, M., Tjandra, N. C., & Abdurrahman, L. A. R. (2013, July). Females online! Examination of female consumer behaviour in Bahrain online banking environment. Paper presented at Marketing Relevance - Academy of Marketing Conference 2013

In 2011 it was reported that Bahrain was the country with the highest increase in absolute Information and Communication Technology (ICT) Development Index (IDI) (International Telecommunication Union, 2012). In 2011 the number of internet users in B... Read More about Females online! Examination of female consumer behaviour in Bahrain online banking environment..