Changes in students attitudes, skills and motivation towards, and knowledge of, selling while studying a personal selling module.
(2009)
Conference Proceeding
Douglas, T., & Brodie, J. (2009). Changes in students attitudes, skills and motivation towards, and knowledge of, selling while studying a personal selling module.
All Outputs (4)
An investigation into sales skills gaps in young SME food firms in Scotland. (2009)
Conference Proceeding
Douglas, T., & Brodie, J. (2009). An investigation into sales skills gaps in young SME food firms in Scotland.
Students as Consultants - Adding Value to the Small and Medium Enterprise (2009)
Journal Article
Brodie, J., Douglas, T., & Laing, S. (2009). Students as Consultants - Adding Value to the Small and Medium Enterprise. Inter-ICSB, 94-104The purpose of this paper is to document and critically examine an innovative undergraduate student consultancy module taught at the Centre for Entrepreneurship at Napier University, Edinburgh. The paper discusses how this module is delivered to stud... Read More about Students as Consultants - Adding Value to the Small and Medium Enterprise.
Developing Enterprising People through an Innovative Enterprise Degree: An Analysis of the Students' Evolving Perceptions and Attitudes (2009)
Journal Article
Brodie, J., Laing, S., & Anderson, M. (2009). Developing Enterprising People through an Innovative Enterprise Degree: An Analysis of the Students' Evolving Perceptions and Attitudes. Industry and Higher Education, 23(3), 233-241. https://doi.org/10.5367/000000009788640288This paper examines the perceptions and attitudes of mature students in relation to a ground-breaking one-year 'top-up' degree in business and enterprise, exploring how those perceptions and attitudes evolve during the students' studies. It concludes... Read More about Developing Enterprising People through an Innovative Enterprise Degree: An Analysis of the Students' Evolving Perceptions and Attitudes.