All Outputs (4)

Engaging with broader consumer markets at museums. (2015)
Conference Proceeding
Leask, A., & Barron, P. (2015). Engaging with broader consumer markets at museums.

Engaging with new consumer markets – Museum Events and Generation Y (2014)
Conference Proceeding
Leask, A., & Barron, P. (2014). Engaging with new consumer markets – Museum Events and Generation Y. In Proceedings of the International Conference Marketing Trends 2014

No abstract available

Generation Y: A supply-side comparative study of Western and Asian visitor attractions. (2012)
Conference Proceeding
Leask, A., Fyall, A., & Barron, P. (2012). Generation Y: A supply-side comparative study of Western and Asian visitor attractions. In 2nd Interdisciplinary Tourism Research Conference Proceedings Book

No abstract available.

Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions (2012)
Conference Proceeding
Leask, A., Barron, P., & Ensor, J. (2012). Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions.

This research study compares and contrasts the marketing strategies adopted by operators of tourist attractions aiming to engage effectively with Generation Y (Gen Y) consumers. Gen Y is widely regarded as the next big lifelong cohort with its own un... Read More about Gen Y: The Impact of Generational Changes in Consumer Behaviour on the Marketing of Tourist Attractions.