All Outputs (7)

Why Do we Like Commenting and Sharing in Social Media? An Online Approach of Luxury Brand Communication (2020)
Conference Proceeding
Lu, X., & Rahman, M. (2020). Why Do we Like Commenting and Sharing in Social Media? An Online Approach of Luxury Brand Communication. In 2018 Global Marketing Conference at Tokyo Proceedings (282-286). https://doi.org/10.15444/GMC2018.03.03.01

Using the framework of social support, we aim to examine factors influencing social Word-of-Mouth (WOM) adoption. The proposed research model will be tested among customers who are active in the existing active social media platforms and have had exp... Read More about Why Do we Like Commenting and Sharing in Social Media? An Online Approach of Luxury Brand Communication.

Harnessing the Influence of Social Media in Online Luxury Brand Communication (2019)
Conference Proceeding
Lu, X., Filieri, R., & Rahman, M. (2019). Harnessing the Influence of Social Media in Online Luxury Brand Communication. In 2019 Global Fashion Management Conference at Paris Proceedings. , (105-128). https://doi.org/10.15444/GFMC2019.01.07.02

This research has adopted Word-of-Mouth (WOM) and social support theory along with a social media (SM) perspective to investigate why consumers enjoy using SM and interacting with luxury brand. Focusing on fundamental human needs, this study aims to... Read More about Harnessing the Influence of Social Media in Online Luxury Brand Communication.

Building Loyalty in E-Tailing: The Role of Perceived Relationship Investment and Relationship Quality (2012)
Conference Proceeding
Rafiq, M., Fulford, H., & Lu, X. (2012). Building Loyalty in E-Tailing: The Role of Perceived Relationship Investment and Relationship Quality

This paper examines the role of perceived relationship investment and relationship quality (RQ) in the formation of customer loyalty in internet retailing. RQ is treated as a disaggregated multi-dimensional, rather than a global, construct consisting... Read More about Building Loyalty in E-Tailing: The Role of Perceived Relationship Investment and Relationship Quality.

The Influences of Corporate Social Responsibilities on Consumer Product Responses (2012)
Conference Proceeding
Brunner, C. B., & Lu, X. (2012). The Influences of Corporate Social Responsibilities on Consumer Product Responses

How Consumers Learn to Work for Retailers (2010)
Conference Proceeding
Cassidy, K., Baron, S., Eades, E., Elliott, D., & Lu, X. (2010). How Consumers Learn to Work for Retailers

Measuring Internet Retail Service Quality Using E-S-QUAL (2008)
Conference Proceeding
Rafiq, M., Fulford, H., Lu, X., & Ellis-Chadwick, H. (2008). Measuring Internet Retail Service Quality Using E-S-QUAL. In Marketing Landscapes: A Pause for Thought: 37th EMAC Conference: Brighton 2008: 27-30 May 2008: University of Brighton, Brighton Business School, UK: Conference Proceedings

Abstract not available.

An Assessment of the Validity and Dimensionality of E-S-QUAL as a Measure of Internet Retail Service Quality (2008)
Conference Proceeding
Rafiq, M., Fulford, H., Lu, X., & Ellis-Chadwick, F. (2008). An Assessment of the Validity and Dimensionality of E-S-QUAL as a Measure of Internet Retail Service Quality

Despite its acknowledged importance, there are few rigorous empirical studies examining internet retail service quality. An exception is the development of the E-S-QUAL scale by PZM (2005). Whilst E-S-QUAL demonstrates excellent psychometric properti... Read More about An Assessment of the Validity and Dimensionality of E-S-QUAL as a Measure of Internet Retail Service Quality.