Consumer confusion in the UK wine industry
(2005)
Journal Article
Drummond, G., & Rule, G. (2005). Consumer confusion in the UK wine industry. Journal of Wine Research, 16(1), 55-64. https://doi.org/10.1080/09571260500236633
This paper examines the prevalence, and effects, of consumer confusion within the UK wine market. Confusion reduction strategies are proposed as a means to enhance marketing efforts within this sector. The drivers of consumer confusion (e.g. product... Read More about Consumer confusion in the UK wine industry.