Internal Perceptions of Employer Branding: A Review and Conceptual Framework
(2019)
Conference Proceeding
Sinclair, K., Martin, G., & Bushfield, S. (2019). Internal Perceptions of Employer Branding: A Review and Conceptual Framework. In The Conference Proceedings from the 2019 British Academy of Management Conference
This development paper looks at the employer branding process through an engagement perspective with a focus on the internal - existing employees, managers and processes/practices. It addresses this issue by building a conceptual framework, which inv... Read More about Internal Perceptions of Employer Branding: A Review and Conceptual Framework.