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All Outputs (15)

Evaluating the role and the contribution of intermediaries in developing a successful financial services brand. (2015)
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2015). Evaluating the role and the contribution of intermediaries in developing a successful financial services brand.

This study aims to evaluate intermediaries’ role in developing a successful brand. It specifically focuses on the role and contribution of independent financial advisers (IFAs) in developing a successful financial services brand. A case study resea... Read More about Evaluating the role and the contribution of intermediaries in developing a successful financial services brand..

The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup (2014)
Conference Proceeding
Theodoraki, E., Haija, S. A., Ali-Knight, J., Musinguzi, D., Omar, M., Canduela, J., & Bourne, S. (2014). The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup. In Qatar Foundation Annual Research Conference Proceedings:

Qatar's growth, in terms of economic and political influence, is documented extensively in the literature and part of the country's long-term strategy for future development involves a growing events' industry. Having previously hosted the Asian Game... Read More about The Events' Industry In Qatar And Social Behaviour Change Promotion Efforts: Green And Active Living Messaging And Anticipations In Light Of The 2022 Fifa World Cup.

Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014). Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation. In Proceedings of 47th Academy of Marketing Conference

The concept of co-creation is inspired by the recognition of the changing role of customers from passive participation into active players. This recognition has led to the idea of involving customers in the various stages of the value creation proces... Read More about Co-creating brand value with Independent Financial Advisors (IFAs): Introducing the spiral model of brand value co-creation..

The application of the results of interconnectedness typology in a triadic relationship. (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014). The application of the results of interconnectedness typology in a triadic relationship. In Agents of Change: ANZMAC 2014 Proceedings (1072)

This paper aims to explore the results of interconnectedness in a triadic relationship between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. Smith & Laage-Hellman's (1992) typology of the results o... Read More about The application of the results of interconnectedness typology in a triadic relationship..

The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., Omar, M., & Thomson, J. R. (2014). The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers. In A. M. Docherty (Ed.), Academy of Marketing Annual Conference 2013 - Marketing Relevance Proceedings

The aim of this study is to investigate the impact of interconnectedness between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. Ritter’s (2000) framework of the effect of interconnectedness was used... Read More about The impact of interconnectedness in a triadic relationship between a financial services provider, IFAs, and customers.

Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. (2014)
Conference Proceeding
Tjandra, N. C., Ensor, J., Thomson, J. R., & Omar, M. (2014). Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry. In D. Arli, K. Kubacki, & S. Rundle-Thiele (Eds.), Agents of Change: Proceedings of ANZMAC 2014

This paper aims to explore the power and influence of intermediaries in an intermediated relationship between a long-term savings and investments provider, Independent Financial Advisers (IFAs) and customers. IFAs have a very important role in the UK... Read More about Exploring the power and influence of intermediaries in an intermediated relationship: a case study from the UK financial services industry..

Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers. (2013)
Conference Proceeding
Omar, M., Tjandra, N. C., & Ensor, J. (2013). Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers.

The global ageing population is well reported within the media and academia (Szmigin & Carrigan, 2001). An ageing population will bring challenges with ramifications on society, impacting on social and health services through a reduction on mobility... Read More about Older and fitter: raising the older person's agenda -issue for consideration for supermarkets and food retailers..

Branding Africa: the way forward. (2013)
Conference Proceeding
Ossei, C., Tjandra, N. C., Omar, M., & Ensor, J. (2013). Branding Africa: the way forward.

Purpose - The purpose of this paper is to investigate how Africa has been branded, and to propose strategies to re-brand Africa the as an attractive destination for both foreign and domestic investment. Design/Methodology/Approach – A detailed revie... Read More about Branding Africa: the way forward..

Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands. (2013)
Conference Proceeding
Tjandra, N. C., Osei, C., Ensor, J., & Omar, M. (2013). Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands.

The purpose of this qualitative study is to explore whether and how country-of-origin information influences the perception of Generation Ys from twenty one countries towards international fashion brands. With approximately 1.38 billion Generation Ys... Read More about Exploring the influence of country-of-origin information to Generation Ys' perception towards international fashion brands..

Applying Brand Management to Higher Education through the use of the Brand Flux Model™ - The Case of Arcadia University. (2013)
Conference Proceeding
Williams, J., & Omar, M. (2013). Applying Brand Management to Higher Education through the use of the Brand Flux Model™ - The Case of Arcadia University.

This study acknowledges the need for brand management at an HEI in order to address an increasingly competitive reality. As an understudied area, this primary research case provides a model to assist in understanding the role of branding as a growth... Read More about Applying Brand Management to Higher Education through the use of the Brand Flux Model™ - The Case of Arcadia University..

The marketing Impact of the principles of renamingwithin a Higher Education service organization. (2013)
Conference Proceeding
Williams, J., Williams, H. A., & Omar, M. (2013). The marketing Impact of the principles of renamingwithin a Higher Education service organization.

Three Higher Education Institutions that underwent renaming are used to define and discuss: radical renaming, brand soul, Brand Flux™ and the eight principles of renaming in service organizations. A process model that depicts renaming decision-making... Read More about The marketing Impact of the principles of renamingwithin a Higher Education service organization..

Emerging Markets: VFBOP 2.0 and the Effect of Co-Venturing. (2012)
Conference Proceeding
Williams, J., & Omar, M. (2012). Emerging Markets: VFBOP 2.0 and the Effect of Co-Venturing.

Emerging markets are diverse and can require separate market entry and market development strategies. This paper will look at these opportunities through the lenses of four concepts: the Bottom of the Pyramid (Prahalad & Hart, 2002; London & Hart, 20... Read More about Emerging Markets: VFBOP 2.0 and the Effect of Co-Venturing..

Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer. (2011)
Conference Proceeding
Tjandra, N. C., Omar, M., & Ensor, J. (2011). Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer.

This paper identifies and explores whether the customers from advanced and emerging and developing economies have different perceptions towards country-of-origin of international branded clothes. It has been suggested that country-of-origin is comm... Read More about Does country-of-origin matter? a comparison study of the advanced vs. emerging and developing economies' consumer..

"You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin. (2011)
Conference Proceeding
Tjandra, N. C., Omar, M., & Williams, J. (2011). "You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin.

This paper is part of a bigger qualitative study about the perception of country-of-origin from consumers in different countries. The purpose of this paper is to identify and explore whether country-of-origin information influences customers’ perce... Read More about "You don't buy clothes-you buy an identity" - the correlation between fashion brand and country-of-origin..