Influences and benefits of role models on social media
(2016)
Conference Proceeding
Jenkins, L., Lin, R., & Jeske, D. (2016). Influences and benefits of role models on social media. In E. L. Slade, N. P. Rana, S. Al-Sharhan, A. C. Simintiras, Y. K. Dwivedi, M. Mäntymäki, …M. Clement (Eds.), Social Media: The Good, the Bad, and the Ugly, Proceedings 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society, I3E 2016 (673-684). https://doi.org/10.1007/978-3-319-45234-0_60
The current paper examined three research questions. First, what are the perceived benefits for social network users who have role models online? Second, to what extent does having role models online influence one’s self-presentation on social media?... Read More about Influences and benefits of role models on social media.