The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions
(2017)
Conference Proceeding
Urquhart, E. (2017). The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions. In PhD Workshop Research Proposals (113-118)
As a sector reliant on the creation of memorable experiences, visitor attractions (VAs) have increasingly turned to interactive technology as a platform for engaging and communicating with visitors. However, little is known about how these technologi... Read More about The Role of Interactive Technology in the Co-creation of Experience in Scottish Visitor Attractions.