Detection framework for the reduction of click-through and ID theft fraud in affiliate marketing.
(2011)
Presentation / Conference
Miehling, M. J., Buchanan, W. J., & Lawson, A. (2011, August). Detection framework for the reduction of click-through and ID theft fraud in affiliate marketing. Paper presented at SCONE-the Scottish Networking Event
This presentation focuses on outlining criminal activity within affiliate marketing related to click-through and ID theft crime, based on real-life crime data. It shows the mechanisms that criminals might use in order to act fraudulently, and present... Read More about Detection framework for the reduction of click-through and ID theft fraud in affiliate marketing..