All Outputs (2)

Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com (2017)
Presentation / Conference
Lu, X., & Ensor, J. (2017, September). Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com. Paper presented at The 8th EMAC Regional Conference- Bridging the Marketing /Theory practice Gap and the Competitiveness of New Europe, the West University of Timisoara, Romania

No abstract available.

The impact of corporate social responsibility on customer loyalty: A case for two global corporations in China (2017)
Journal Article
Lu, X., Liu, H. W., & Rahman, M. (2017). The impact of corporate social responsibility on customer loyalty: A case for two global corporations in China. Strategic Change, 26(3), 251-260. https://doi.org/10.1002/jsc.2126

Corporate social responsibility (CSR) initiatives have differential impact on developing customer loyalty in the context of two leading international sportswear companies operating in China. Academic interest in CSR in China has grown over the years.... Read More about The impact of corporate social responsibility on customer loyalty: A case for two global corporations in China.