Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com

Lu, X; Ensor, J

Abstract

No abstract available.

Citation

Lu, X., & Ensor, J. (2017, September). Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com. Paper presented at The 8th EMAC Regional Conference- Bridging the Marketing /Theory practice Gap and the Competitiveness of New Europe, the West University of Timisoara, Romania

• Presentation Conference Type: Conference Paper (unpublished)
• Conference Name: The 8th EMAC Regional Conference- Bridging the Marketing /Theory practice Gap and the Competitiveness of New Europe
• Start Date: Sep 20, 2017
• End Date: Sep 22, 2017
• Acceptance Date: May 1, 2017
• Online Publication Date: May 1, 2017
• Publication Date: 2017
• Deposit Date: Jun 4, 2018
• Book Title: N/A
• Chapter Number: N/A
• ISBN: N/A
• Keywords: Brand marketing, e-loyalty, customer loyalty, case study,
• Public URL: http://researchrepository.napier.ac.uk/Output/1194193