X Lu
Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com
Lu, X; Ensor, J
Authors
J Ensor
Abstract
No abstract available.
Citation
Lu, X., & Ensor, J. (2017, September). Modelling E-loyalty from an Integrative Perspective of Self-determination- A Case Study of ASOS.com. Paper presented at The 8th EMAC Regional Conference- Bridging the Marketing /Theory practice Gap and the Competitiveness of New Europe
Presentation Conference Type | Conference Paper (unpublished) |
---|---|
Conference Name | The 8th EMAC Regional Conference- Bridging the Marketing /Theory practice Gap and the Competitiveness of New Europe |
Start Date | Sep 20, 2017 |
End Date | Sep 22, 2017 |
Acceptance Date | May 1, 2017 |
Online Publication Date | May 1, 2017 |
Publication Date | 2017 |
Deposit Date | Jun 4, 2018 |
Book Title | N/A |
Chapter Number | N/A |
ISBN | N/A |
Keywords | Brand marketing, e-loyalty, customer loyalty, case study, |
Public URL | http://researchrepository.napier.ac.uk/Output/1194193 |
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