All Outputs (3)

Building Loyalty in E-Tailing: The Role of Perceived Relationship Investment and Relationship Quality (2012)
Conference Proceeding
Rafiq, M., Fulford, H., & Lu, X. (2012). Building Loyalty in E-Tailing: The Role of Perceived Relationship Investment and Relationship Quality

This paper examines the role of perceived relationship investment and relationship quality (RQ) in the formation of customer loyalty in internet retailing. RQ is treated as a disaggregated multi-dimensional, rather than a global, construct consisting... Read More about Building Loyalty in E-Tailing: The Role of Perceived Relationship Investment and Relationship Quality.

Building customer loyalty in online retailing: The role of relationship quality (2012)
Journal Article
Rafiq, M., Fulford, H., & Lu, X. (2013). Building customer loyalty in online retailing: The role of relationship quality. Journal of Marketing Management, 29(3-4), 494-517. https://doi.org/10.1080/0267257x.2012.737356

This paper examines the challenge of building customer loyalty in the e-tailing environment. It examines the role of relationship quality (RQ) in the formation of customer loyalty in Internet retailing. In a departure from existing research, RQ is tr... Read More about Building customer loyalty in online retailing: The role of relationship quality.

The Influences of Corporate Social Responsibilities on Consumer Product Responses (2012)
Conference Proceeding
Brunner, C. B., & Lu, X. (2012). The Influences of Corporate Social Responsibilities on Consumer Product Responses