Internationalisation and mode switching-performance, strategy and timing.
(2010)
Thesis
Sachse, U. Internationalisation and mode switching-performance, strategy and timing. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6696
The subject of this thesis is the management of foreign operations and the switching of modes for international business. Contrary to research on the market entry, the focus here lies on the further development of the initially selected market entry... Read More about Internationalisation and mode switching-performance, strategy and timing..