The informational prerequisites of pricing decisions: determinants and implications of pricing information acquisition in SMEs.
(2015)
Thesis
Achterberg, L. H. The informational prerequisites of pricing decisions: determinants and implications of pricing information acquisition in SMEs. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/8799
Pricing information is an important prerequisite in deciding optimal prices. Firms are advised to gather and analyse pricing-related information to arrive at profitable pricing decisions and to ensure long-term firm survival and success. Nevertheless... Read More about The informational prerequisites of pricing decisions: determinants and implications of pricing information acquisition in SMEs..