Digital Marketing in Small and Medium Enterprises: Evidence from the Industrial Supplies Sector in Singapore
(2023)
Thesis
Chin, K. Y. Digital Marketing in Small and Medium Enterprises: Evidence from the Industrial Supplies Sector in Singapore. (Thesis). Edinburgh Napier University
In this digital age, technology has affected many company businesses, including small and medium enterprises (SMEs). From the perspective of resource-based theory (RBT), SMEs inherently possess limited resources reducing the companies’ competitivenes... Read More about Digital Marketing in Small and Medium Enterprises: Evidence from the Industrial Supplies Sector in Singapore.