All Outputs (3)

Programme feedback: it only takes a minute! (2007)
Journal Article
Drummond, G. (2007). Programme feedback: it only takes a minute!. International Journal of Educational Management, 21, 29-36. https://doi.org/10.1108/09513540710716803

Purpose – The paper aims to examine the practicalities of implementing the one-minute paper (OMP) concept and to consider whether claimed benefits are likely to be achieved without significant increases in resources. Design/methodology/approach –... Read More about Programme feedback: it only takes a minute!.

Political parties' use of web based marketing: some preliminary findings relating to first-time voters in the 2005 general election (2006)
Journal Article
Drummond, G. (2006). Political parties' use of web based marketing: some preliminary findings relating to first-time voters in the 2005 general election. International Journal of Nonprofit and Voluntary Sector Marketing, 11, 181-191. https://doi.org/10.1002/nvsm.23

This paper examines the marketing of political parties, via websites, in the 2005 UK general election with specific reference to first-time voters (age 18–24). Common perception views young voters as predominantly politically apathetic and less likel... Read More about Political parties' use of web based marketing: some preliminary findings relating to first-time voters in the 2005 general election.

Consumer confusion: reduction strategies in higher education (2004)
Journal Article
Drummond, G. (2004). Consumer confusion: reduction strategies in higher education. International Journal of Educational Management, 18(5), 317-323. https://doi.org/10.1108/09513540410543466

This paper highlights the increasingly important topic of consumer confusion. Drawing parallels with experiences in the private sector, the concept of consumer confusion is explored within the higher education sector; what causes the phenomenon, how... Read More about Consumer confusion: reduction strategies in higher education.