A Data-driven Statistical Approach to Customer Behaviour Analysis and Modelling in Online Freemium Games
(2019)
Thesis
Singh Roy, A. A Data-driven Statistical Approach to Customer Behaviour Analysis and Modelling in Online Freemium Games. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/2090355
The video games industry is one of the most attractive and lucrative segments in the entertainment and digital media, with big business of more than $150 billion worldwide. A popular approach in this industry is the online freemium model, wherein the... Read More about A Data-driven Statistical Approach to Customer Behaviour Analysis and Modelling in Online Freemium Games.