Value Co-Creation and Service-Dominant Logic: Organizational Adoption and Readiness within the Automation Industry
(2016)
Thesis
Lorkovic, A. (2016). Value Co-Creation and Service-Dominant Logic: Organizational Adoption and Readiness within the Automation Industry. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/Output/456684
Value Co-Creation (VCC) was coined “The Future of Competition” indicating positive outcomes for organizations. In this sense recent research streams have focused on the customer at research level. Additionally, VCC is closely linked to the new Servic... Read More about Value Co-Creation and Service-Dominant Logic: Organizational Adoption and Readiness within the Automation Industry.