All Outputs (3)

Book review: John Armbrecht, Erik Lundberg and Tommy D. Andersson (eds), A Research Agenda for Event Management (Elgar Research Agendas, Edward Elgar Publishing, Cheltenham, UK and Northampton, MA, USA 2019) 192 pp. (2020)
Journal Article
Snell, S. (2020). Book review: John Armbrecht, Erik Lundberg and Tommy D. Andersson (eds), A Research Agenda for Event Management (Elgar Research Agendas, Edward Elgar Publishing, Cheltenham, UK and Northampton, MA, USA 2019) 192 pp. Journal of Qualitative Research in Tourism, 134-137. https://doi.org/10.4337/jqrt.2020.01.09

Abstract not available.

Mega-events brand meaning co-creation: the Olympic case (2020)
Journal Article
Tjandra, N., Rihova, I., Snell, S., den Hertog, C., & Theodoraki, E. (2020). Mega-events brand meaning co-creation: the Olympic case. Journal of Product and Brand Management, 30(1), 58-73. https://doi.org/10.1108/JPBM-08-2019-2539

Purpose: This study explores a multi-stakeholder perspective on brand meaning co-creation in the context of the Olympic Games as a unique mega sports event brand with a strong brand identity, in order to understand how the brand manager may integrate... Read More about Mega-events brand meaning co-creation: the Olympic case.

Human Rights, Events and the Media: A neglected relationship (2020)
Book Chapter
Snell, S. (2020). Human Rights, Events and the Media: A neglected relationship. In S. J. Page, & J. Connell (Eds.), The Routledge Handbook of Events (502-524). (2). Abingdon: Routledge. https://doi.org/10.4324/9780429280993-33

The use of mega sporting events (MSEs) as drivers for development within host locations has become the subject of some significant research, relating to both the positive and negative impacts that these events can have on the destinations where they... Read More about Human Rights, Events and the Media: A neglected relationship.