All Outputs (4)

An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals (2020)
Journal Article
Strand, A., & Robertson, M. (2020). An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals. Event Management, 24(6), 769-788. https://doi.org/10.3727/152599520X15894679115538

The purpose of this study is determination of ways in which music festival organizers can target their social media communication with greater certainty toward younger generations, i.e. Generation Z (also called “digital natives”). This research has... Read More about An attitudinal impacts analysis of social media platforms and brand relationship quality at music festivals.

City resilience and transforming reason: a discussion of business event narratives (2020)
Conference Proceeding
Robertson, M., & Pyke, J. (2020). City resilience and transforming reason: a discussion of business event narratives. In 20:20 Vision: New Perspective on the diversity of Hospitality, Tourism and Events. Proceedings of the 30th Annual Conference. , (635)

In a time of tremendous environmental, social and economic change, the authors apply the reasoning that sustainability is a transcendent societal mega-mega trend (Varey, 2013), i.e. one of the most significant world mega trends. They acknowledge that... Read More about City resilience and transforming reason: a discussion of business event narratives.

Visioning and resilience of craft beer festival tourism: attendee as flaneur/flaneuse (2020)
Conference Proceeding
Robertson, M., & Adams, A. (2020). Visioning and resilience of craft beer festival tourism: attendee as flaneur/flaneuse. In 20:20 Vision: New Perspective on the diversity of Hospitality, Tourism and Events. Proceedings of the 30th Annual Conference. , (695)

In the work discussed here, the researchers focus on the changing form and function of consumption at Beer Festivals (BFs). The increasing significance of food variety and food origin matches the changing format of Beer Festivals, their attendees pro... Read More about Visioning and resilience of craft beer festival tourism: attendee as flaneur/flaneuse.

Legacy (2020)
Presentation / Conference
Robertson, M. (2020, February). Legacy. Presented at Major Events as a Catalyst for Social Change, Melbourne, Australia

A discussion of the role of social legacy as drivers of events in Australia, with focus on the role of specialist sport events in social evolution of women in sport and society.