Defining 'sincerity' in a memorable and authentic cultural consumption experience
(2016)
Presentation / Conference
Gannon, M., Lochrie, S., & Taheri, B. (2016, September). Defining 'sincerity' in a memorable and authentic cultural consumption experience. Paper presented at 15th International Colloquium on Arts, Heritage, Nonprofit and Social Marketing
Situated in the northwest corner of Iran in the East-Azerbaijan province, Kandovan is a troglodyte village thought to be over 850 years old (Yahyavi & Shaghaghi, 2012). Despite the village’s secluded nature, its distinctiveness has made it a popular... Read More about Defining 'sincerity' in a memorable and authentic cultural consumption experience.