When do franchisors select entrepreneurial franchisees? An organizational identity perspective
(2016)
Journal Article
Watson, A., Dada, O. (., Grünhagen, M., & Wollan, M. L. (2016). When do franchisors select entrepreneurial franchisees? An organizational identity perspective. Journal of Business Research, 69(12), 5934-5945. https://doi.org/10.1016/j.jbusres.2016.05.006
In spite of the acknowledged importance of the franchisee selection process, only a few empirical studies have examined this research area. This paper employs organizational identity theory to explain when the franchisor desires to select specificall... Read More about When do franchisors select entrepreneurial franchisees? An organizational identity perspective.