Process definition for innovation in trade fairs
(2013)
Thesis
Pöllmann, M. P. Process definition for innovation in trade fairs. (Thesis). Edinburgh Napier University. Retrieved from http://researchrepository.napier.ac.uk/id/eprint/6126
A trade fair is an exhibition that allows companies to present their products to potential customers, interact with customers, conduct market research including gathering information on competitors. Trade fairs help companies and businesses to develo... Read More about Process definition for innovation in trade fairs.