All Outputs (2)

Social layers of customer-to-customer value co-creation (2013)
Journal Article
Rihova, I., Buhalis, D., Moital, M., & Gouthro, M. B. (2013). Social layers of customer-to-customer value co-creation. Journal of Service Management, 24(5), 553-566. https://doi.org/10.1108/JOSM-04-2013-0092

Purpose – Approached from the customer-dominant (C-D) logic perspective, this paper aims to extend current value co-creation discussions by providing conceptual insights into co-creation within customers' social sphere. Focusing on socially dense co... Read More about Social layers of customer-to-customer value co-creation.

Music Festivals and Regional Development in Australia (2013)
Journal Article
Rihova, I. (2013). Music Festivals and Regional Development in Australia. Tourism Management, 36, 119. https://doi.org/10.1016/j.tourman.2012.11.014

The prevalent focus on hard-nosed economic impacts within the ‘event tourism discourse’ in festival research (Getz, 2010) has meant that, until recently, the development of an understanding of the social and cultural benefits of festivals in regional... Read More about Music Festivals and Regional Development in Australia.