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All Outputs (4)

Revenue Management at Heritage Attractions (2013)
Book Chapter
Leask, A. (2013). Revenue Management at Heritage Attractions. In P. Legohérel, E. Poutier, & A. Fyall (Eds.), Revenue Management for Hospitality and Tourism,

This chapter focuses on how revenue management might be suitable for use as a tool in developing the effective management of heritage visitor attractions (HVAs). It begins with an explanation of the terms to be used within the chapter and the challen... Read More about Revenue Management at Heritage Attractions.

A case study of employee engagement in the hospitality industry (2013)
Presentation / Conference
Barron, P., & Leask, A. (2013, May). A case study of employee engagement in the hospitality industry. Paper presented at Council for Hospitality Management Education, 22nd Annual Research Conference

No abstract available.

Generation Y: An Agenda for Future Visitor Attraction Research (2013)
Journal Article
Leask, A., Fyall, A., & Barron, P. (2014). Generation Y: An Agenda for Future Visitor Attraction Research. International Journal of Tourism Research, 16(5), 462-471. doi:10.1002/jtr.1940

This study provides a comprehensive secondary-based synthesis of previous studies on the profile and patterns of consumption of Generation Y, their consumption experiences and the role of information communication technologies and social media in det... Read More about Generation Y: An Agenda for Future Visitor Attraction Research.