Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature
(2010)
Conference Proceeding
Robertson, M. (2010). Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature. In CAUTHE 2010: Tourism and Hospitality: Challenge the Limits. , (1229-1233)
This work - in - progress stems from an earlier project by Robertson and Rogers (2009). It addresses the role of the media and stakeholder collaboration in a city in forming event brand equity commensurate with developing a competitive sense of... Read More about Cultural and festive activity as brand salience for the creative city destination: case study UNESCO City of Literature.